when Internet got mainstream it revolutionized a lot of things. From the desktop publishing revolution till the latest social networks, what we are doing is using the power of internet to slowly change the way we used to do things.
Now the question is how can you use the power of internet to changed your employer branding strategies ? you are a cool start-up with an uber-cool culture. you treat your employees as humans and not like zombies. you don't have chairs and desktops but have bean bags and laptops. Everything is cool. you are sure that if any prospective employee has a look at your work space he will definitely fall in love with your company. But then how do you let the world know about this ? will you bring all your prospective employees to your work place and show them how you work ? will people be willing to come ? will this model scale ?
Internet provides a lot of tools (blogs,wikis,youtube,twitter) which you can harness to express your workplace culture like never before possible. sad thing is i don't see many people harnessing this power. Are you ? If not may be your compitetors are already doing it...
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